How To Promote Your Company In Social Media

Its no surprise that social media has a great impact on our society, whatever the field of activity we may be doing, we are constantly confronted with the need to use web or social networks. Thus the social media optimization is a key factor for the successful existence of a business or  company to keep the website up to date and packed with the customers requirement. Here are a few tips to keep in mind to ensure your company's most effective progress in the social media arena.

1)Understand Your Audience

Always keep in mind what you need to achieve and in order to achieve what you’re looking for, to whom should you send the information. Advertising through social media can prove to be a very useful by understanding who could be your potential client.

2)Develop your content

Display your content with respect to the time period, relating to the trend or what may seem more appealing to the audience at that moment. Never think of editing your content to go with the situation, creating a new information may seem time consuming but trust me it is more appealing to the user than rewriting the content.

3)Use marketing techniques for promotion

Always keep track of the audience who actively discusses any published articles or product info, about your company in social media networks, this shows how effective the promotion of your advertising on the networks really is and what more has to be done to improve your site such that it may reach more broad audience.

4)Go for nearby consumers

Use social media to reach nearby consumers with targeted content, this can be done if you have a physical location. It would be great if you could also reward customers who visit the location and check in on social media.

5)Find out about your competitors

With the help of social media monitoring you can gain more key information about your competitors. This kind of intel will allow you to make better strategic business decisions and make your company stay way ahead of them.

Benefits Of SEO & SEM For Your Business!

Understanding the benefits of combined SEO & SEM for your company is as simple as cooking a dish! We all know that just one ingredient is not enough to cook a delicious dish..but a marriage of more than one ingredient. Similarly in the the current digital world the combination of SEO and SEM can give dramatic impact on your business. Here are a few benefits your business can get by integrating SEO and SEM:

1)Widens The Visibility: Influencing both the paid search and organic listings on various search engines maximizes your website's visibility. It has also proven to increase the Click Through Rate (CTR) to your store from comparatively much lower rates to higher rates! By having your brand come up with particular keywords in both the organic and paid search listings gives you an accepted presence online.

2)Increase Data Analysis: While doing the SEO and SEM campaigns together it gives the client much more data to analyze at the same time. The analysts can give priority on which organic and paid search keywords have the highest conversion rates and then use that information to design their online marketing strategy.

3)Improve Online sales: The recent studies have shown that with a combination of both SEO and SEM clients have seen a much higher increase in sales for marketing. Surveying both the sources of traffic in particular will give you a deeper insight into what products are being sold  and which are not, giving you much wider options to make smarter decisions about your promotional offers on your website and inventory.

4)A Marketing Contingency Plan: If you have a very established website with a number of visitors coming to your website a month, SEM may not be necessary. But even in that case, relying on just one marketing channel may seem to be risky, especially when you’re not in control of the search engine that is allowing your website to show up. So, working parallel with both SEO and SEM will act as a contingency plan when one source fails.

In a nutshell, SEO and SEM must go hand in hand for a business to run successfully and stay one step ahead of competitors.

For more information on how Parel Creative can help you with SEO could SEM for your website, or for a free SEO consultation, please contact us and we would be happy to help!