Understanding the benefits of combined SEO & SEM for your company is as simple as cooking a dish! We all know that just one ingredient is not enough to cook a delicious dish..but a marriage of more than one ingredient. Similarly in the the current digital world the combination of SEO and SEM can give dramatic impact on your business. Here are a few benefits your business can get by integrating SEO and SEM:
1)Widens The Visibility: Influencing both the paid search and organic listings on various search engines maximizes your website's visibility. It has also proven to increase the Click Through Rate (CTR) to your store from comparatively much lower rates to higher rates! By having your brand come up with particular keywords in both the organic and paid search listings gives you an accepted presence online.
2)Increase Data Analysis: While doing the SEO and SEM campaigns together it gives the client much more data to analyze at the same time. The analysts can give priority on which organic and paid search keywords have the highest conversion rates and then use that information to design their online marketing strategy.
3)Improve Online sales: The recent studies have shown that with a combination of both SEO and SEM clients have seen a much higher increase in sales for marketing. Surveying both the sources of traffic in particular will give you a deeper insight into what products are being sold and which are not, giving you much wider options to make smarter decisions about your promotional offers on your website and inventory.
4)A Marketing Contingency Plan: If you have a very established website with a number of visitors coming to your website a month, SEM may not be necessary. But even in that case, relying on just one marketing channel may seem to be risky, especially when you’re not in control of the search engine that is allowing your website to show up. So, working parallel with both SEO and SEM will act as a contingency plan when one source fails.
In a nutshell, SEO and SEM must go hand in hand for a business to run successfully and stay one step ahead of competitors.
For more information on how Parel Creative can help you with SEO could SEM for your website, or for a free SEO consultation, please contact us and we would be happy to help!